A writer’s primary focus should be on increasing the amount and value of web traffic to their website so, to improve them, a process called SEO (Search Engine Optimisation) aids the situation. The major reason to raise the traffic to the webpage is that you get the opportunity of generating capable leads to the rear and solve the problem of the client and sell them the products and services which encourages the growth of your business, customers circle, and income.

The Seo is classified into:

• White Hat: This includes strategies and technique helps the creator make a long period investment on their webpage. Doing research and analyzing the high-quality keyword and incorporating links within the content to increase the stay time of the reader are few techniques used in them.
• Black Hat:It is the set of rules to rise a webpage’s rank of the sites which is violating the terms of search engine.

The purposes of optimizing your content are that they are providing you with free ads that are after you create a high-quality content using important keywords, bulletins, speed, easily navigate able then the content will attract a greater number of interested people to click on to your website resulting in bigger search results. Unlike others, this optimization is not costing you for each click and visit of the people to your site.

It is an inbound method that focuses on consumers, so, when they are looking for services related to your enterprise, they will easily find yours through the advertising messages at the right moment, making you effective in reaching out to your target audience. When you have better search results, you can top the list of industries that do similar work like yours, so as you pop out first it gives an expert opinion in the customer’s mind that you are better than the rest of the enterprise. Finally, optimization is very useful in promoting your brand to relatable customers.