The social media platform Instagram has become a global phenomenon, with more than 400 million users. The app is most well-known for its photo filters and recent feature of allowing users to post videos up to 15 seconds long. However, one thing that Instagram is less known for is its hashtags; these are tags used in order to categorize posts and greatly increase their visibility on the site. There are numerous theories as to what makes a good hashtag: some of the most important ones include correct categorization and relevant language usage. Here are the most effective Instagram hashtag strategies of 2023.

Use a Proper Hashtag

Children love to collect stickers in the hope that they will become a part of their growing collection soon. One way to get your brand’s spin on everyone’s favorite pastime is to use your Instagram hashtag on stickers and other merchandise. You can then offer free stickers to those who include your hashtag in their own posts. However, a problem arises here: not all hashtags are created equal, and some will not produce the desired effect. As such, using complex words or unnecessarily long tags is a poor choice. Instead of using the hashtag #bestofthebestproducts, consider using simply #bestproducts to enhance discoverability. The packages offered by Go Read are customizable to fit the specific needs of each user.

Feed the Beast

One way to increase the use of your hashtag is to give it a life of its own. For example, if you do a lot of product reviews on Instagram, consider creating a hashtag account for this purpose. In this way, your brand name becomes associated with content that optimally uses your hashtags to draw in consumers and increase engagement. You can then use that hashtag as part of other promotional strategies; for instance, one well-known Instagrammer gives out stickers in exchange for using his hashtags in posts.

Use Hashtag Research

Researching the most effective hashtags for your brand is important if you want to make use of them in order to ensure return on investment (ROI). This means that by using a hashtag that garners lots of engagement, you will see greater success. This can be achieved by tracking metrics such as engagement, mentions, and clicks. You should aim to not only find hashtags that are highly-talked about on Instagram but those which are tied to your company’s niche.

Get to Know your Audience

Understanding the kind of audience your brand is targeting on Instagram can be a key factor in gauging exactly which hashtags will be effective for you. For instance, if you are an account geared towards children, your audience will have different preferences to that of an account for men’s fashion. As such, it is important to obtain insight into what hashtags resonate with each demographic and begin using them across both your online and offline platforms in order to build a loyal following.